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We’re a nationwide kindness competition for colleges and universities.
For an entire year, students can take on daily and weekly Kindness Quests and collect points for their campus community. The idea is simple: Bring people together, make kindness part of everyday life, and see who earns the title of
Take a look around your campus. How many different stories do you think are unfolding around you every day? Your campus brings together people from all kinds of backgrounds who couldn’t see the world more differently. And yet, somehow, you’re all part of the same community.
Pretty amazing when you think about it, isn’t it?
Now imagine all the potential that’s waiting to be discovered. You and all the people around you each bring something unique to campus life. We think it’s time to give you plenty of opportunities to experience just how powerful you really are and what you can accomplish together.
Strong communities thrive on successful cooperation. The good news? Cooperation doesn’t require everyone to think alike. Quite the opposite, actually. Some of the most interesting possibilities emerge when different perspectives meet. But that’s also where the challenge lies: What common ground can bring such a diverse community together?
That’s the idea behind KUL Cup: We don’t want to make you all alike. Instead, we’re adding another layer of opportunities for encounters and shared experiences to campus life, built on something we believe everyone brings to the table: Kindness.
When you hear the word Kindness, you probably think of your parents or teachers telling you to be nice to someone or do something good. And sure, that’s part of it. But we believe there’s a little more to the story.
At Kind Up Life, we define Kindness as a balanced attitude of goodwill and care toward yourself, other people, and your shared environment.
And that little word balanced is important.
It doesn’t mean you have to give everything equal attention all the time. Some days, taking care of yourself comes first. Other days, you might have the time and energy to support someone else.
The point is that we see Kindness as multidimensional. Your own well-being matters just as much as the well-being of others and the world around you. What deserves your attention might change from day to day, but none of these dimensions is fundamentally less important than the others.
When you look at Kindness from this perspective, one thing becomes particularly interesting: It works regardless of how much you have in common with someone.
You can have completely different opinions, disagree on important issues, and still treat each other with goodwill and respect. You don’t have to give up your own values or ignore your personal boundaries to do that.
That makes Kindness a pretty good foundation for cooperation, because it gives us the opportunity to find ways to make things work together, even when we see the world differently.
So, how can we bring this idea into everyday campus life?
We believe positive interactions between people matter because they can build trust over time. When people trust each other, cooperation becomes easier.
KUL Cup challenges you based on this belief. We don’t want to change what makes your campus community who it is. Instead, we want to give you more opportunities to let the potential that’s already there truly shine.
The best part? It can actually be fun.
We’re not here to teach you how to be a better person. We think you deserve a little more credit than that. Our Quests are invitations to try something you might not otherwise have considered and simply enjoy positive experiences along the way.
Life can be challenging enough, Kindness doesn’t have to be. That’s the beauty of it – it doesn’t require grand gestures. Sometimes it’s the little experiences that stay with us and leave the biggest impression.
Kindness can take many different forms in everyday life. That’s why KUL Cup Quests explore six different dimensions, each offering its own ways to participate.
Builds belonging and reduces isolation through direct social contact.
Restores your personal capacity (rest, personal growth, healthy boundaries).
Protects shared spaces and living beings. Encourages environmental care.
Interrupts assumptions and replaces indifference with interest.
Opens space for safe vulnerability and perspective-taking across differences.
Brings joy and lightness through shared laughter (humor, play, creative expression).
Our Quests are developed with accessibility and different life experiences in mind. We aim to offer activities that students with physical or sensory disabilities can participate in, or provide meaningful alternatives where an activity might otherwise create a barrier.
We take a trauma-informed approach, avoiding unnecessary emotional pressure, potentially distressing scenarios, and activities that require students to disclose personal experiences. Quests are written in neutral, inclusive language and don’t promote political or religious positions.
Participation is always voluntary. You can skip any Quest without consequences, and our Honor System means you never have to submit photos or other proof of completion.
The quests don't just reward you with fun moments. Your college is competing in a nationwide contest throughout the year to win prize money and unlock milestone rewards for your community.
At the end of the academic year, we crown the top three universities nationwide and award prize money.
Plus, there are awards throughout the year:
The best are put in the spotlight before winter break.
The frontrunners are recognized before final exams.
The champions are crowned, and prizes are distributed.
You're in the competition all year round and can show what your college community is made of!
Your kindness deserves to be rewarded. That's why KUL Cup has set three milestones (bronze, silver, gold chests) for every college that automatically unlock rewards for your campus community when reached. No matter where your college ranks on the leaderboard, collecting points is worth it!
Treasure chests may contain:
The point thresholds are adjusted to the size of your college, ensuring fair competition for everyone.
Plenty of chances to win. A year full of excitement and really good rewards!
Every college is measured with the same ruler. It doesn't matter if you have 2,000 students or 20,000, or if you joined last week or last spring. The winner is the campus with the strongest culture of kindness.
The share of your campus that played in the last 28 days. Measured against your reported enrollment, never against raw totals.
How often those students play. A daily quest every day plus the weekly quest every week earns close to full marks. It's capped, so grinding can't win.
The share of days when at least 5% of your campus played. One pep-rally spike earns one day, not the month.
Participation over the last 14 days compared with the 14 days before. Flat earns half marks and doubling earns full marks. A brand-new school starts neutral, never penalized.
Percentages, never totals.
A small campus and a huge one can earn the exact same score. Only the share of students who play counts.
Same ruler for every school, always.
Only the last 28 days count, so old points never pile up. A school that joined last month can overtake a school that has played for a year.
1 + 1
One daily quest and one weekly quest per code.
The database blocks anything extra. Bots, repeat taps, and one super-eager student can't move the score. The only way up is more students taking part, more often.
Graduates never shrink or inflate your score. Each term, your school confirms its enrollment, and that number is the base for Participation.
KUL Cup is anonymous, so it can't know who graduated. Three signals work together: each keytag batch carries an expected graduation term, your school admin confirms at term close-out, and students can tap "Graduated? Tell us" on their own portal.
After graduation, codes move to the Alum league 60 days after the term ends. Alums keep playing and compete with other alums, but they never count in the campus score.
New students are welcome right away, and their points are theirs to enjoy. A new cohort joins the campus score after a 14-day grace period.
Why? Without it, every fall intake would drag a school's percentage down simply because new students haven't received their keytags yet. After 14 days, they count fully, just like everyone else.
No. Participation is measured against your reported enrollment, not against how many codes were issued. More keytags don't help. More students playing does.
Schools under 28 days old are judged on the days they've been live, and their Momentum starts neutral instead of penalized. A strong first month can climb fast.
KUL Cup runs on the honor system on purpose. Every code can log one daily and one weekly quest, enforced by the database, so extra taps can't add points. Fraudulent or abusive entries can be removed.
Honest answer: a small campus's score does bounce more from week to week than a big campus's, because fewer students means more room for chance. To soften that, we use credibility weighting. A campus's score is blended slightly with the network average, in proportion to its size. A 15,000-student campus keeps about 97% of its own score. A 1,000-student campus keeps about 71%.
This reduces luck. It doesn't erase it, and we'd rather tell you that than pretend.
School A has 3,000 students and has used KUL Cup for 5 months. School B has 27,000 students and has used it for 3 months. Both play the same way: 40% of students played at least once in the last 28 days, each of them plays about 0.9 quests a day, 22 of 28 days passed the 5% bar, and participation was flat.
School B has nine times as many students and logged nine times as many quests. If we ranked by totals, B would crush A. Because we rank by culture, they tie at 580. Size and months of play both dropped out.
Credibility weighting nudges the final numbers by a few points at most (A keeps about 88% of its own score, B about 98.5%).
Say only 30% of School B's students played, and 20 of 28 days passed the 5% bar. Everything else stays the same. B's score drops to about 525, and School A wins. Culture decides, not size.
The score is a snapshot of the last 28 days, so it moves. That's the point. Every school can climb at any time, and every school can slip.
Questions about how your school is scored? Ask us any time.
Most contracts hide the parts that matter in tiny print. We did the opposite. Every rule below is in BIG PRINT, with a plain-words version right under it. If it isn't here, it isn't a rule.
Students never pay anything. Skip any quest, any day, for any reason. You never have to explain.
You play with a code from your keytag, with no account and no login. We count that someone from your college completed a quest, not who you are. If you ever ask for help, giving your email is optional for students.
We trust you, so there are no photos and no proof. Each code logs one daily and one weekly quest. Extra entries are rejected, and fake or abusive ones can be removed.
Campus Pulse and #KULCupWish are anonymous spaces. Don't use them to attack people, name people, or share private details. Don't try to figure out who wrote what, and don't scrape the site.
Quests are suggestions, not orders. Pick safe, public, comfortable ways to do them and follow campus rules and the law. You are responsible for your own actions, and if something feels off, don't do it.
When you post, you let us show it, without your name, to other students and to your campus admins, and to count it in anonymous research. Posts you make publicly with our hashtags may be shared by us to celebrate kindness. Votes on wishes are anonymous too.
Rankings follow the formula on our How Fairness Works page. If entries are fake, we can remove them and recalculate.
We work hard to keep the site running, but we can't promise it will never go down. To the fullest extent the law allows, we aren't responsible for indirect or consequential losses.
Write to customer.support@kulcup.com, or use the question box in the full Terms of Use.
Want the longer legal text too? Read the full Terms of Use and Privacy Policy.
Many B2B companies hide their pricing to lure you into a call. We don't want to be one of them. We would rather show you how our pricing is built, plainly, before you ever talk to us.
This covers setting up your college's program and deploying it: your own student page, your admin dashboard, and your first access kits.
Every term, new students arrive and some kits get lost or broken. Cycles cover reordering for new students and replacing lost or broken kits, so your program keeps running.
We are building a no-points version for your staff. It will be free of charge for schools.
Graduates can request an Alum Access Kit with a full year free. See Alumni KUL Cup →
Our final prices are still being finalized. When they are announced, they will be shared openly, in the same plain way as everything above. To be the first to see them, ask us.
Graduating doesn't end your kindness streak. Alums keep playing, and they compete against other alums.
When you graduate, you can request your Alum Access Kit. It comes with a full year free.
The Alumni KUL Cup is its own competition. Alums compete against alums, so you never affect your college's live score. A college needs at least 10 alums to be ranked.
School staff will be able to take part in the Alumni KUL Cup, and their points will count there.
Open your college page and tap Graduated? Tell us. Enter your personal code and it moves to the Alum league. It keeps working.
What happens when people have more opportunities to experience Kindness in everyday life? Can small, positive interactions make a difference in how communities develop? And what can we learn when colleges and universities across the country take part in the same experience?
We have some ideas. But having a theory and knowing whether it works in practice are two very different things, that’s why we’re interested in scientific research.
We want to understand what happens when KUL Cup becomes part of everyday campus life, which approaches work, where experiences differ, and what we might learn along the way.
And we believe that learning should happen responsibly, with respect for the communities that make it possible.
KUL Cup didn’t begin with the idea of creating a competition.
It began with a question:
How do we create conditions that foster cooperative communities in the long term?
That question led us to develop our Theory of Cooperative Communities and eventually to Kind Up Life, our Social Sandbox for putting ideas into practice, like KUL Cup and #KULCupWish.
If you’re curious about the thinking behind it all, we’ve made our complete concept paper available for you to read. It takes you back to where it all began: we show you how our Theory of Cooperative Communities developed and how it eventually shaped the design of KUL Cup.
One thing honest to notice: We don’t claim to have all the answers. Our ideas are a starting point, and we believe they should be open to discussion.
Building Communities: A Blueprint for Cooperation — From the Theory of Cooperative Communities to the Kind Up Life Social Sandbox
We believe protecting your privacy shouldn’t depend on how carefully you navigate a platform or be treated as an afterthought on our side. Instead, it should be part of how the platform works from the beginning. That’s why KUL Cup doesn’t require personal accounts and you don’t need to provide your name, email address, or student ID to participate.
Your unique keytag code is used to validate your completed Quests and to make sure a Quest can’t be logged twice. It is never linked to your name, email address, or student ID. Individual codes and personal Quest histories are not shown in the College Admin Dashboard and are not included in the Research Data Hub.
We don’t ask for proof of completed Quests, and we don’t create individual student leaderboards.
Campus Pulse also uses automated content filters designed to prevent personally identifying information from being shared.
Our technical safeguards are designed to radically minimize identifying information and protect participants’ privacy.
KUL Cup needs certain information to operate the competition, calculate campus scores, provide community feedback, and evaluate the program.
This includes:
Your keytag code is used to validate your participation. It isn’t connected to your identity, and the college and research views only ever show totals and community-level patterns.
Technical safeguards also help limit the collection and exposure of identifying information.
For detailed information about technical processing, data retention, and your privacy rights, please refer to our Privacy Policy.
Your college or university has access to its own College Admin Dashboard.
This dashboard provides information on campus level, that means College Admins can see the campus participation, collective progress, and community feedback.
It does not show which keytag code logged what, and it does not display personal Quest histories.
The purpose of the dashboard is to help colleges understand their campus community, not to monitor individual students.
Campus Pulse gives students an opportunity to share their perspectives without creating a personal profile.
Automated content filters are designed to identify and block information that could reveal someone’s identity.
Responses are displayed without personal identifiers, and Campus Pulse does not include likes or comment threads.
Because written responses can sometimes contain identifying details indirectly, these safeguards are intended to reduce privacy risks rather than guarantee that every possible identifying detail will always be detected.
We encourage students not to include names or identifying information about themselves or others.
KUL Cup is a community participation program first. Research is an additional opportunity to learn from it. We don’t want to collect information simply because it might be useful someday. Instead, research will be developed around specific questions, together with qualified research partners.
For example, researchers might explore how participation develops over time, whether certain types of Quests encourage different forms of engagement, or how community feedback varies between campuses.
These are possibilities, not predetermined research projects or promised outcomes.
Before a research project begins, its purpose, methods, and data requirements must be clearly defined. We will coordinate proposed research with the participating colleges and universities and ensure that the necessary institutional, ethical, and legal requirements are addressed. Additionally, research partners will only receive access to the data appropriate for their approved research purposes.
Depending on the questions being investigated, research could, for example, explore:
Participation and Engagement
How do students participate over time? Which Quest dimensions attract different levels of engagement? How do participation patterns vary between campus communities?
Community Experiences
What can anonymous Sentiment Feedback tell us about students’ perceptions of campus life? Are there patterns or changes worth investigating?
Cooperation and Community Development
What relationships might exist between participation, positive everyday experiences, and the development of cooperative communities?
Community Needs
What can #KULCupWish submissions tell us about the needs, ideas, and priorities students identify within their communities?
Research questions will be developed with scientific partners. We won’t treat correlations as proof of cause and effect or assume that KUL Cup produces particular outcomes before those outcomes have been investigated.
To support scientific evaluation, KUL Cup includes a dedicated Research Data Hub. But this isn’t an open database where researchers can simply browse through everything students have contributed.
The Data Hub is intended for specific, previously defined research projects.
That includes that research partners will receive access only to appropriate datasets required for their agreed research questions, with safeguards designed to prevent individual participants from being identified.
We hold ourselves to an ethical, responsible standard, that’s why the research access will be controlled, purpose-specific, and subject to the applicable approvals.
The Data Hub is also separate from the College Admin Dashboard. While colleges use their dashboards to understand participation and feedback within their own communities, the Research Data Hub is designed to support approved scientific investigations, including research across participating campuses.
Access to the Research Data Hub is restricted to authorized research partners working on defined projects.
Before the access is granted, the research purpose, methodology, necessary data, and applicable institutional or ethical requirements must be reviewed.
Research partners do not receive unrestricted access to KUL Cup’s operational databases. Their access is limited to the information needed for the specific research project. Individual keytag codes are not included in the Research Data Hub.
Our research approach is designed to prevent individual students from being identified through the datasets provided.
Individual keytag codes are not included in the Research Data Hub, and research datasets contain no personal Quest histories linked to those codes.
Before data is made available for research, it must be assessed for potential identification risks, including risks arising from small groups or written responses. Only datasets that meet the applicable privacy and research requirements will be provided.
We believe you should know what we’re hoping to learn from KUL Cup. That’s why we want to make information about our research projects accessible to the campus communities taking part.
We’ll share what questions are being explored and introduce the researchers working with us. We also want you to understand how the information collected through KUL Cup contributes to their work. When the results become available, we’d love to share them with you.
Scientific publications are an important part of making research available to the wider academic community. We want to build on that by bringing the findings back to the students and colleges who helped make the research possible.
After all, we think the people taking part should have the opportunity to discover what we’re learning together.
We plan to provide a dedicated overview of KUL Cup research projects.
For each project, we aim to share:
Research projects will be coordinated with the relevant colleges and universities before they begin.
Where findings are published, we’ll provide references and, whenever possible, accessible summaries of the results.
When you log a Quest, we explain how information generated through KUL Cup is used, including its potential use for scientific research.
Some research projects may use existing data that has been prepared so individual participants cannot reasonably be identified. Depending on the applicable legal and research requirements, these studies may not require additional individual consent.
Every research project will still be assessed for the necessary privacy, institutional, and ethical requirements.
If a research project invites you to participate in an additional survey or other research activity, we’ll explain its purpose, who is conducting it, how your responses will be used, and what participation involves. Where additional consent is required, we’ll ask for it before you participate.
Taking part will always be your choice. You can decline the invitation without affecting your KUL Cup participation or your campus’s score.
KUL Cup isn’t designed to prove that our ideas are right. We want to find out what works, what doesn’t, and what we haven’t considered yet.
Scientific research gives us the opportunity to question our assumptions and learn from and with the communities taking part. What we discover along the way will help us continue improving what we’re building.
Honest Answer: We don’t know exactly where this journey will take us. But we’re excited to find out, and we want you to be part of it!
We’re Tanja and Arturo, the founders of Kind Up Life.
Tanja is from Germany, Arturo is from Chile, and we now live with our 4 dogs (the true CEOs, some might say) in Italy. We’re partners in life and in business, with different professional backgrounds and a shared fascination with how people and communities work.
We’ve both had our share of difficult experiences, and we’ve spent countless hours talking about life. What makes it worth living? Why do so many people feel disconnected from one another? And what helps us find a sense of belonging in a world that’s constantly changing?
Somewhere along the way, those conversations turned into an idea. Eventually, that idea became Kind Up Life.
Tanja spent over ten years working in Social Work and is also an artist. She’s fascinated by building systems because, to her, it’s a lot like creating a painting. Every element influences the others, and the way they come together determines what the whole becomes.
At Kind Up Life, she develops the theoretical foundations and designs the concepts that turn those ideas into practical experiences.
Originally from Chile, Arturo brings a background in business development and startups. He taught himself the technical skills needed to turn ideas into working systems.
At Kind Up Life, he oversees the operational side of the business, from technical development and logistics to sales and project rollouts.
He lives by a simple principle: Leave the world better than you found it. It’s a philosophy that has become part of Kind Up Life, too.
The world keeps changing quickly. Technology is constantly reshaping how we live, and people are navigating increasingly complex social realities. So we started wondering what helps communities remain connected through all of this.
People don’t need to share the same religion or political beliefs to care about one another. We believe kindness offers a foundation for cooperation that can exist across those differences.
And we think there’s enormous potential in that.
We don’t believe stronger communities are simply a matter of asking individuals to be kinder. The environments we live in influence how we interact with one another, and cooperation becomes easier when the conditions around us support it.
That’s where we want to make a difference.
Realistically, we’re not trying to create a perfect world. We simply believe there’s already so much good in people and so much worth appreciating in life. We’d like to create more opportunities for that potential to become part of everyday experiences.
Let’s be honest, not because we’re particularly altruistic, but because we want to live in communities like that ourselves. Rather than waiting for things to change, we’ve decided to start building something.
That’s one of the principles we want to build our company around.
We believe people deserve to understand what they’re participating in. That’s why we prefer the big print over the fine print.
We take privacy seriously because we want to build trust, not a business around selling people’s personal information. We aim to collect only the data we genuinely need and handle it responsibly.
Also, Kind Up Life is a for-profit social venture. We believe that sustainable social impact needs a sustainable financing model in the long run. And we don’t think there’s anything wrong with generating revenue. What matters is what you do with it.
Our ambition is to build a financially sustainable company that creates opportunities for cooperation and contributes to stronger communities.
Building Communities: A Blueprint for Cooperation — From the Theory of Cooperative Communities to the Kind Up Life Social Sandbox
KUL Cup is a year-long Kindness Challenge bringing colleges and universities across the United States into a nationwide competition.
Your mission is simple: Complete Quests, collect points for your campus, and compete for the title of America’s Kindest Campus!
The twist? You’re competing against other campuses, but working together with your own.
Ready? Here’s how it works:
Your college or university provides you with a KUL Cup keytag. Scan its QR code to access the KUL Cup platform.
No app to download and no personal account to create. All you need is your keytag and your mobile device.
Every day brings a new Daily Quest, and every week a new Weekly Quest.
The Quests are inspired by our six Dimensions of Kindness. Some invite you to connect with others, while others encourage you to discover something new or simply have fun.
Pick whichever Quests interest you.
Found a Quest you like? Give it a try!
Participation is entirely voluntary. If a Quest isn’t for you, just skip it. There’s no pressure and no penalties for not completing a Quest.
Completed your Quest? Enter your unique keytag code to collect points for your campus.
We use an Honor System. That means we don’t ask you for photos or any other proof.
You won’t be ranked individually. Instead, you’re confirming points for your campus. KUL Cup is built on trust, not on monitoring your activities. Your code allows the system to register your participation without us needing to know who you are personally.
Want to share your Quest experience? Use #KULCup or #CampusKindness on social media.
Prefer to keep it private? That’s totally fine, too. You never have to share anything publicly to earn points.
Every completed Quest adds points to your campus’s collective score.
Throughout the year, participating campuses compete on the national KUL Cup Leaderboard. Our scoring system is designed to give colleges and universities of different sizes a fair chance to compete.
Since campuses have different student populations, comparing total points alone wouldn’t be fair.
That’s why the KUL Cup scoring system accounts for differences in campus size rather than relying solely on the total number of completed Quests.
Want to know exactly how that works?
As your campus reaches certain point milestones, you’ll unlock Treasure Chest Rewards for your entire campus community.
At the end of the competition year, the three highest-ranking campuses share the national Prize Pool.
KUL Cup also gives you the opportunity to share your perspective on campus life and help decide which ideas for your community deserve support. We use two additional tools to make that possible:
Once a month, a Daily Quest makes room for a Sentiment Question about campus life.
Share your answer anonymously, then see what other students have to say.
There are no likes or comment threads. Instead, Campus Pulse offers a chance to discover different perspectives within your campus community.
Your college or university can use the collected feedback to better understand how students are doing and what’s on their minds.
Other students can see anonymized responses after submitting their own.
Your college or university can review community feedback through its Admin Dashboard. Responses are not intended to be linked to individual students’ identities.
For more information about how data is handled, visit: Our Approach →
Every semester, you get two opportunities to tell us what you’d love to see improved.
Week 1: What would make your campus 10x better?
Week 2: What would make your city 10x better?
Think of projects or improvements that could become reality with funding and professional support. Submit your wishes anonymously through the KUL Cup platform.
Throughout the academic year, Kind Up Life collects all submissions, reviews their feasibility, and works with the relevant institutions to identify projects that can realistically be implemented.
Then it’s your turn to decide.
Students from all participating campuses vote on a shortlist of feasible, approved projects using their unique keytag codes.
To keep the voting fair, each campus community has equal weight in the overall results, regardless of its size. Wherever possible, project proposals are presented without identifying the institution or exact location.
Kind Up Life commits to supporting the implementation of at least two selected wishes per year, regardless of the campuses’ positions on the Leaderboard.
1. Submit Your Wish.
Every semester includes two submission weeks: one for campus wishes and one for city wishes. Students can anonymously suggest projects or improvements that could benefit their communities.
2. Review and Feasibility.
Kind Up Life collects the submissions and groups similar proposals together. Based on the available annual budget, we evaluate practical feasibility, estimated costs, student interest, and potential benefits.
3. Institutional Approval.
We consult the relevant colleges and universities and, where necessary, other responsible authorities to determine which projects can realistically be implemented.
4. Create the Shortlist.
A manageable selection of feasible, approved projects is prepared for student voting. The shortlist reflects the available budget and considers student demand without automatically favoring larger institutions.
5. Vote Across Campuses.
All eligible students can vote using their unique keytag codes. Each campus community contributes equally to the overall result, regardless of its student population.
Where possible, identifying details are withheld during voting so students can focus on the proposed projects rather than their locations.
6. Bring Wishes to Life.
The voting results determine which projects receive implementation support according to the published selection and budget rules.
Kind Up Life supports at least two wishes per year across all participating institutions. Selected projects, voting outcomes, and implementation progress are shared with the community.
Not every wish can become reality. But the students themselves help shape the final selection.
Kindness should always feel safe, easy and good – zero pressure, ever.
Only interact with people who feel 100% safe. For quests involving strangers: choose someone approachable (another student on campus, etc.). Never anyone who feels sketchy or uncomfortable.
Choose safe terrain & situations. Stick to familiar, public, well-lit campus areas. No risky spots, no stunts, no actions that could endanger you or others.
Use public spaces responsibly. Always follow campus rules and local laws – no vandalism, no littering, no disturbing others or restricted areas.
Always stay clearly legal. Every quest is designed to be fully legal and appropriate – if anything about how you (or someone else) wants to approach or complete it feels even slightly off or questionable, don’t do it.
Respect all boundaries. If someone isn’t in the mood to chat or join in, smile and move on. Same goes for you.
Every quest is flexible. There’s almost always more than one way to do it – get creative and pick what feels right for you.
Not in the mood? Just skip it. Not feeling a quest today? No problem – leave it. There’s always tomorrow or another one.
You never have to explain. No justification needed. Trust your gut, choose familiar/public spots, and remember: you’re in full control. It shouldn’t feel like a performance or obligation.
There’s more to KUL Cup than a year-long competition.
Discover the ideas behind the program and why we’re interested in exploring them through scientific research. You’ll also find out how we protect your privacy along the way.
For approved research partners. Anonymous, combined data only.
Not a partner yet? How research works →
Use at least 10 characters.
Tell us what is going on. Every message gets a ticket number and a personal reply. We aim to answer by the next business day, and the same day for urgent technical problems.
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We'd love to hear from you. Whether you have a question, feedback, or want to bring KUL Cup to your campus, our team is here to help. We believe communication should be easy, friendly, and pressure-free — just like kindness itself.
Reach out anytime and we'll get back to you as soon as possible. Your voice matters.
We'll get back to you as soon as possible. Your message matters.
Privacy Notice: By submitting this form you agree that we may use your information solely to respond to your inquiry about the KUL Cup. We do not use your data for marketing and do not share it with third parties.
All quests are 100% voluntary. Skip any quest, no pressure.
Enter your personal code and your keytag moves to the Alum league. It keeps working.
Scores are normalized by student count and days active — fair competition regardless of college size or start date.
100% anonymous. No login. No tracking. Responses are filtered for safety.
Students shape their campus. Submit your wish — twice a year we fund and coordinate real improvements chosen from across all colleges.
Anonymous submissions. We review all wishes across all colleges twice a year.
Reach collective milestones together and unlock sponsor-provided rewards for your entire campus community.
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Honor system — we trust you. Each code works once per quest.
🔒 Anonymous by design. Combined, anonymous activity may help approved research. How it works
Something not working? Get help